This research analyzes how innovative strategic actions in matters of Corporate Social Responsibility (CSR) have taken on greater importance due to regulatory changes, economic events, milestones and others. These actions have a direct relationship on investor confidence and depending on the action there is a different impact on the confidence level. To measure this relationship, it was necessary to use a quantitative methodology with a data collection supported by an entity in the peruvian banking sector, to later find the econometric relationships between the variables and understand how investor confidence is affected by strategic actions of Corporate Social Responsibility.

Corporate Governance is a tool to establish a balance between internal and external stakeholders (Torre, 2005). This document aims to share the conventions regarding corporate governance and interest groups, those that may be useful in the Peruvian context, as well as the impact of the application of good corporate governance practices on, besides the environment, profitability and organization benefits. In this sense, we propose that the correct management in the application of Corporate Governance will improve the performance of the company. The research will first present a theoretical framework on corporate governance and interest groups, followed by the study case carried out on the company Alicorp S.A.A. which contains, first, a description of the macroeconomic and domestic environment, followed by the analysis of Corporate Governance practices, stakeholder management and, briefly,...