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                                                                           Publicado 2020                                                                                    
                        
                           
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                  The granola bar with dried strawberries and blueberries is a healthy snack for human consumption that provides energy, protein, vitamins, fiber and iron. In view of the fact that in society there is a high percentage of people who tend to consume unhealthy snacks as part of their diet, we seek to offer the market a healthy product. Therefore, in the present research project a prefeasibility study has been carried out to determine the market, technical, economic and financial viability for the installation of a granola bar with dried blueberries and strawberries manufacturing plant. The target market for this project are people who belong to the socioeconomic level B in the Lima Metropolitan area. The demand for the first year is 80.327,26 kg with an annual increase of 4%. The product is sold in a box of 6 units at a value of S/ 8.95 and is distributed to supermarkets and self-services. R...