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tesis de grado
The main objective of this project is to determine the technical, economic, financial and market viability, through a preliminary study for the design and installation of a cider factory from Delicia apple. In the chapter on Market Research, our target market was identified. As a result, our product would be accepted in sectors A and B of Lima Metropolitana, which represents 26.5% of the population. Likewise, as it is an alcoholic beverage, it will be sold only to people over 18 years of age, which is, 71% of the inhabitants. Thanks to the segmentation and the support of a survey of 477 people, a project demand of 535,941.54 bottles of cider of 330ml corresponding to the first year will be presented. Later, a macro and micro location study was carried out in order to obtain the most optimal location for the project. In that way, the cities of Lima, Ica and Ancash were first evaluated con...