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tesis de grado
Publicado 2024
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The objective of this research is to demonstrate the technical, economic, financial and social viability of the installation of a plant that produces swimwear based on Econyl fiber, that is, from a recycling process of plastic derivatives for commercialization. in Metropolitan Lima through department stores and online. The distinctiveness of the product lies in its craftsmanship: swimwear tailored from high-quality fabric, designed for both women and men. This fabric originates from a specialized process of pure nylon recycling. This process is aimed at the population of Metropolitan Lima, aged between 18 and 70, belonging to socioeconomic levels A and B. These population segments possess significant purchasing power and have demonstrated a genuine interest in seeking swimwear that provides a distinct value proposition from what is currently prevalent in the market. The demand for the pr...