The article reconstructs economic nationalism experienced in Mexico during the first half of the 1930s, whose imprint was not alien to other Latin American countries. It analyzes the factors and circumstances that led the government and the private sector to intensely promote the consumption of goods manufactured in the country during that period. Through the qualitative analysis of primary and secondary sources, initiatives that were key in this propagandistic process (speeches, exhibitions, parades, etc.) and contributed to forge a feeling of productive assimilation are scrutinized. It is proposed that it was from that moment onwards when the Mexican State began to participate in its economic development in the 20th century, an intervention agreed with private capitals to exalt not only business and production, but also the national insignia of what was made in Mexico.

The article reconstructs economic nationalism experienced in Mexico during the first half of the 1930s, whose imprint was not alien to other Latin American countries. It analyzes the factors and circumstances that led the government and the private sector to intensely promote the consumption of goods manufactured in the country during that period. Through the qualitative analysis of primary and secondary sources, initiatives that were key in this propagandistic process (speeches, exhibitions, parades, etc.) and contributed to forge a feeling of productive assimilation are scrutinized. It is proposed that it was from that moment onwards when the Mexican State began to participate in its economic development in the 20th century, an intervention agreed with private capitals to exalt not only business and production, but also the national insignia of what was made in Mexico.

The article reconstructs economic nationalism experienced in Mexico during the first half of the 1930s, whose imprint was not alien to other Latin American countries. It analyzes the factors and circumstances that led the government and the private sector to intensely promote the consumption of goods manufactured in the country during that period. Through the qualitative analysis of primary and secondary sources, initiatives that were key in this propagandistic process (speeches, exhibitions, parades, etc.) and contributed to forge a feeling of productive assimilation are scrutinized. It is proposed that it was from that moment onwards when the Mexican State began to participate in its economic development in the 20th century, an intervention agreed with private capitals to exalt not only business and production, but also the national insignia of what was made in Mexico.