For this project we have decided to work with a product for export because of its high nutritional value and because their valuation - quality is highly appreciated by European and American consumer. Among the main consumers of Peruvian seafood products, USA accounts for 52%, EU 43% and Asia 5%. Also, the Spanish market was chosen as frozen shrimp is a very popular because of its texture, taste and price product. For specific demand was segmented geographically the market focused on the Spanish market and its autonomous community of greater participation in the demand for frozen crustaceans, Catalunia, then investigated how was segmented demand for this product in the market of Catalunia, knowing that retired adults, adult couples without children and adult couples with grown children are consuming the most shrimp segment, it is estimated that 2023 will be supplied to the market of Catal...