The objective of the work was to evaluate the Perceived School Climate (school and classroom) in the Amozoc de Mota secondary school (Puebla, Mexico) from an educational marketing perspective. It was developed a conclusive-descriptive and transversal research, surveying 215 teachers with an instrument adapting the constructs on the Study of behaviors, climate and school coexistence. Likewise, the analysis of the school environment was carried out by surveying 150 students. In the results analyzed, it was observed that the secondary school teacher does not perceive support or feel valued by his peers and directors, which generates a complex work environment and influences a difficult management for school coexistence. It was concluded that the teacher is an agent of scaffolding in the school climate, allowing the establishment of an instructional space in the classroom and the constructio...

The objective of the work was to evaluate the Perceived School Climate (school and classroom) in the Amozoc de Mota secondary school (Puebla, Mexico) from an educational marketing perspective. It was developed a conclusive-descriptive and transversal research, surveying 215 teachers with an instrument adapting the constructs on the Study of behaviors, climate and school coexistence. Likewise, the analysis of the school environment was carried out by surveying 150 students. In the results analyzed, it was observed that the secondary school teacher does not perceive support or feel valued by his peers and directors, which generates a complex work environment and influences a difficult management for school coexistence. It was concluded that the teacher is an agent of scaffolding in the school climate, allowing the establishment of an instructional space in the classroom and the constructio...