Objective: Infer the elements of the competitive strategy that affect the profitability of the cotton t-shirt Peruvian exporting companies. Method: The research method is correlational when trying to identify and formulate existing relationships between the proposed variables based on historical data and obtained data from surveys of 144 cotton t-shirt Peruvian exporting companies. For the analysis and processing data, simple linear correlation techniques, Pearson, Spearman and Chi Squared were used. The Programs Microsoft Excel e IBM SPSS used were. Primary (survey and financial statements) and second (government statistics, thesis and scientific articles) information was used. Results: It determine that exists a direct correlation between costs and expenses with company sales, this same case presents between the national exports and ROE, likewise, it evidence a direct relationship betw...

Objective: Infer the elements of the competitive strategy that affect the profitability of the cotton t-shirt Peruvian exporting companies. Method: The research method is correlational when trying to identify and formulate existing relationships between the proposed variables based on historical data and obtained data from surveys of 144 cotton t-shirt Peruvian exporting companies. For the analysis and processing data, simple linear correlation techniques, Pearson, Spearman and Chi Squared were used. The Programs Microsoft Excel e IBM SPSS used were. Primary (survey and financial statements) and second (government statistics, thesis and scientific articles) information was used. Results: It determine that exists a direct correlation between costs and expenses with company sales, this same case presents between the national exports and ROE, likewise, it evidence a direct relationship betw...

Determina elementos de la estrategia competitiva que impactan en la rentabilidad y crecimiento de las empresas peruanas exportadoras de polos de algodón. Para determinar y formular las posibles relaciones existentes entre variables propuestas, se usó el método correlacional- explicativo. Se concluye que hay elementos de la estrategia competitiva que afectan a la rentabilidad y crecimiento de las empresas nacionales exportadoras de polos de algodón. Se identifica una relación entre indicadores del uso de la estrategia de liderazgo en costos y estrategia de diferenciación con el crecimiento y la rentabilidad de las empresas. Por otro lado, se genera una serie de acciones empleadas y no empleadas por las empresas nacionales para seguir esas estrategias.