In the recent report The Impact of Influencers on Advertising and Consumer Protection in the Single Market the European Parliament mentions the use of nudity and sexual content and the role of perceptions and expectations towards body image and perfect images. What most moves consumers' attitudes and behavioral intentions is the credibility, attractiveness (both physical and in terms of familiarity and likability), expertise, trustworthiness, popularity, prestige and high power of the influencers. In Spain two White Papers on influencer marketing indicate that a common form of socialization, especially for girls and women, consists of showing a sexy or a perfect body and projecting an egocentric image. The aim of this research is to analyze the presence of self-objectification in top influencers in Spain and to identify its relationship with either social values of success and recognitio...

Sexual objectification is one of the ways young people socialize on social media and has become a challenge in digital child and adolescent protection due to its impact on sexual maturity and self-esteem. This research aims to understand the perceptions of both experts and young people regarding sexual socialization, as well as the motivations behind adolescents' use of sexual content they consume and/or exchange on social media. The methodology consisted of 14 semi-structured interviews with experts and a survey conducted with 421 adolescents who participated in digital sexual education workshops between 2022 and 2024. The results show that experts identify approval—through sexual display—as a key factor in adolescents' use of social media. However, most young people do not perceive a risk in using social media to send nude images of their bodies, either for themselves or others, as...