Amazon Marketplace, especially for small and medium -sized enterprises, transforms the ascending move with a selection focused on facts. Although huge research emphasizes the standards for choosing products and market access, the unique and complex technique for evaluating the potential of the product and the opposition remains suspicious. This will look at the bridges of this key hole through the offer of integrative methodology controlled records rooted in assessing the relevance of keywords, assessing the area of interest length and evaluation of competition intensity, explicitly tailored to Amazon sellers. Using a mixed technology method, the frame systematically combines quantitative data from analytical structures (business words, helium 10 and Keepa) and qualitative techniques of market studio. The results show that the accurate evaluation of the relevance of keywords significantl...