One of the mainstreams in linguistics at the end of the XXth - beginning of the XXIst century is a linguocultural modeling of linguistic consciousness and communicative behaviour, i.e. the creation of a certain linguocultural archetype. By itself, the term "linguocultural archetype" is an interdisciplinary concept of cultural linguistics, linguistic conceptology and linguistic personology. The authors of the paper consider a linguocultural archetype, on the one hand, as a set of indicators, which make it possible to find a recognizable image of some individual, and on the other hand, reveal the features typical for a social or ethnic group, which is a binding basis for the archetype. The linguocultural archetypes presented in the paper are considered as typified individuals from a certain ethno-social group; they are recognisable by their characteristic features of verbal and non-verbal ...

One of the mainstreams in linguistics at the end of the XXth - beginning of the XXIst century is a linguocultural modeling of linguistic consciousness and communicative behaviour, i.e. the creation of a certain linguocultural archetype. By itself, the term "linguocultural archetype" is an interdisciplinary concept of cultural linguistics, linguistic conceptology and linguistic personology. The authors of the paper consider a linguocultural archetype, on the one hand, as a set of indicators, which make it possible to find a recognizable image of some individual, and on the other hand, reveal the features typical for a social or ethnic group, which is a binding basis for the archetype. The linguocultural archetypes presented in the paper are considered as typified individuals from a certain ethno-social group; they are recognisable by their characteristic features of verbal and non-verbal ...