Television Proximity are broadcast media called to support the access of information and enhancement to territories, wich seeks to represent to the local audience in their contents, rescue their identity and offsetting information dependency exercised by national networks. The present work aims, to analyze the challenges of television proximity, in the Region of Coquimbo, northern part of Chile. Analyze its structure, operation and content production system, especially in a particular context of technological transition that the country is going through. After a survey revealed, the number of channels were on air at the time of the investigation, a mixed methodology was used, consisting of a documentary analysis and interviews with the producers and content managers of each channel, six media belonging to the one hundred percent of the universe - and then a questionnaire was applied to t...