Against the Peruvians expectations, in the 90s there has not been a massive Japanese private investment. In this work, the author explains this matter, and shows that Japanese Foreign Direct lnvestment in Peru was substantial in his beginnings, in the 60s and 70s, and might be entering lo a future stage of strengthening, depending on the policies applied by Peru and the Japanese strategy centered on the platforms of investment and export. For a promotion policy, is highlighted the necessity to observe the singular conception of flying geese-pattern' model, the business conglomerates system, Keiretsu, and the global commercialization companies, Sogo-Shosha.

Against the Peruvians expectations, in the 90s there has not been a massive Japanese private investment. In this work, the author explains this matter, and shows that Japanese Foreign Direct lnvestment in Peru was substantial in his beginnings, in the 60s and 70s, and might be entering lo a future stage of strengthening, depending on the policies applied by Peru and the Japanese strategy centered on the platforms of investment and export. For a promotion policy, is highlighted the necessity to observe the singular conception of flying geese-pattern' model, the business conglomerates system, Keiretsu, and the global commercialization companies, Sogo-Shosha.

Due to its size and global reach, the automotive industry raises debate when discussing investment attraction policies, strategies for the insertion of productive chains and technology transfer mechanisms. Today this industry combines three important elements: a) it is a leader in productive globalization (e-commerce, subcontracting and commercialization), b) the production of vehicles in China and East Asia is boosting the market and causing changes in strategies and c) the division between original producers and suppliers is consolidating the number of main producers multiplying the number of subcontractors. These new trends, which include productive globalization, China's preponderant role, and new production chains, force private companies to formulate production strategies; and to governments, to offer a successful promotion.

Por sus dimensiones y alcance global, la industria automotriz suscita debate cuando se discuten políticas de atracción de inversión, estrategias de inserción de cadenas productivas y mecanismos de transferencia de tecnología. Hoy esta industria combina tres elementos importantes: a) es líder en la globalización productiva (comercio electrónico, subcontratación y comercialización), b) la producción de vehículos en China y el Este de Asia está dinamizando el mercado y originando cambios de estrategias y c) la división entre productores originales y proveedores está consolidando el número de principales productores pero multiplicando el número de subcontratistas. Estas nuevas tendencias, que incluyen globalización productiva, papel preponderante de China y nuevas cadenas de producción, obligan a las empresas privadas a formular estrategias de producción; y a los gobierno...