This research study aims to formulate a strategic plan as a management tool based on the integral scorecard for the Turismo Moche company, which will allow the identification of existing organizational failures, improve them and formulate strategies that will enable this entity to lead the market in which it is developed. The problem is formulated: To what extent does the formulation of a strategic plan as a management tool improve the competitiveness of the Turismo Moche company from 2017 - 2020? considering as hypothesis that the formulation of a strategic plan as a management tool improves competitiveness of the company Tourism Moche period 2017 - 2020. For the present research report descriptive design was used, as well as the methods: inductive, deductive, analytical and hypothetic-deductive. A field work (interview) and surveys will be carried out; as well as information provided b...