La calidad de los servicios académicos, junto con la imagen institucional y la cultura organizacional son factores clave en el proceso de licenciamiento universitario. El objetivo de este artículo es determinar la relación que tiene la calidad de los servicios académicos y la cultura organizacional en la imagen institucional de una institución privada confesional. La metodología utilizada es correlacional bajo el enfoque cuantitativo. Se trata de una correlación múltiple con propósito de causalidad que pretende explicar las relaciones existentes, a través del análisis de regresión lineal múltiple ANOVA. Se aplicaron tres instrumentos, el  Organizational Culture Survey (DOCS) de Denison de 60 ítems; el Instrumento de evaluación  escala de Satisfacción Estudiantil en cuanto a la Calidad Educativa (SEICE) 93 ítems y el  cuestionario de Imagen Institucional para públicos...

The quality of academic services, along with the institutional image and organizational culture are key factors in the university licensing process. This study explores the relationship between the quality of academic services and the organizational culture in the institutional image of a private denominational institution. It's a correlational research and used a quantitative approach. It is a multiple purpose causal correlation that seeks to explain existing relationships, through multiple linear regression analysis ANOVA. Three instruments were applied: Denison's 60-item Organizational Culture Survey (DOCS); The Student Satisfaction Scale Instrument for Educational Quality (SEICE) of 93 items and the Escobar's Institutional Image questionnaire for selected audiences of 31 items. The culture andquality instruments used as an evaluation the Likert scale of five points, in the case of th...

The quality of academic services, along with the institutional image and organizational culture are key factors in the university licensing process. This study explores the relationship between the quality of academic services and the organizational culture in the institutional image of a private denominational institution. It's a correlational research and used a quantitative approach. It is a multiple purpose causal correlation that seeks to explain existing relationships, through multiple linear regression analysis ANOVA. Three instruments were applied: Denison's 60-item Organizational Culture Survey (DOCS); The Student Satisfaction Scale Instrument for Educational Quality (SEICE) of 93 items and the Escobar's Institutional Image questionnaire for selected audiences of 31 items. The culture andquality instruments used as an evaluation the Likert scale of five points, in the case of th...