Childhood obesity is one of the nutritional problems with increasing numbers nationwide, related to the availability and proximity of foods high in fat and sugar such as those found at children's parties. There is a need to improve eating habits in boys and girls, as well as to have healthy options on the market aimed at children's parties. The objective of the research was to know the commercial opportunity for healthy snacks at children's parties, considering consumption characteristics, distribution channels and importance of the value proposition. The sample was 97 parents with children under 12 years, belonging to districts that house the highest percentage of families with socioeconomic levels A and B, to whom a 21-question survey was applied virtually through Google Forms. 100 % of parents indicated that they would be willing to buy healthy snacks for children's parties, 95 % choo...

Childhood obesity is one of the nutritional problems with increasing numbers nationwide, related to the availability and proximity of foods high in fat and sugar such as those found at children's parties. There is a need to improve eating habits in boys and girls, as well as to have healthy options on the market aimed at children's parties. The objective of the research was to know the commercial opportunity for healthy snacks at children's parties, considering consumption characteristics, distribution channels and importance of the value proposition. The sample was 97 parents with children under 12 years, belonging to districts that house the highest percentage of families with socioeconomic levels A and B, to whom a 21-question survey was applied virtually through Google Forms. 100 % of parents indicated that they would be willing to buy healthy snacks for children's parties, 95 % choo...