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documento de trabajo
Publicado 2012
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We reflect then on the meaning of the “Catholic social tradition”, trying to provide a deeper and objective understanding of the notion of Catholic values. We can integrate concepts from moral philosophy, psychology and Catholic religion (see Figure 1 and Figure 2). In other words, we want to show how other perspectives can be integrated, that is based on Kant, Hegel or Sartre, and reaching to the Catholic values, showing in a practical manner the universality of these values. The purpose of all this discussion would be to address the basic question about the meaning of life and to emphasize the profound desire of the human being to discover it. The ability to answer such a question will enable the man to determine his position in front and towards each of the problems of his daily existence. Search for meaning of life is not just a matter of philosophy, but a daily elementary necess...
2
documento de trabajo
Publicado 2015
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Faced with increased competition, business schools seem to have realized that having the strongest brands, hence, a distinct image, is vital to strengthen their presence in the education marketplace. It is in this context that the present paper focuses on assessing the dimensions of brand equity of business schools from the MBA-enrolled student’s perspective, with a specific reference to the Peruvian market. In this regard, it builds an instrument around five dimensions of brand equity, namely, brand loyalty, brand association, brand awareness, perceived quality, and overall brand perception. Additionally, it furnishes a snapshot of the Peruvian business schools sector by means of providing the order of dimensions pertaining to each business school. The analysis suggests that perceived quality seems to be the most important dimension of brand equity, while the overall brand perception ...
3
documento de trabajo
The potential of big data has exceeded the expectations of most organizations. However, despite its vast importance and application, some important aspects of big data remain the subject of debate. One of the most sensitive and worrisome issues for big data is the privacy of personal information. The purpose of this paper is to explore how the major theories of philosophical ethics may be used as a referential framework for conceptualizing the evolution of the concept of privacy of personal information in the big data era. We identify a gap in big data research and suggest that while privacy has been extensively explored in different settings, it has not been sufficiently studied relative to the social and technological changes in the big data era. We attempt to fill this gap by proposing that the study of privacy be closely tied to the evolution of the social structure.