The general objective of this research was to examine the relationship between the level of knowledge and the perception of the importance of the conservation of natural resources in the development of ecotourism, in students of the International Business and Tourism degree at the National University of Alto Amazonas, Loreto region, during the year 2024. The study was framed within a quantitative approach, with a non-experimental, cross sectional and relational design of a simple type. The population under study consisted of 73 students from the fourth and fifth levels of the aforementioned degree, this being also the sample of the study, since a census sampling was chosen. The technique used was a survey, and two questionnaires were used as instruments, which were subjected to validity tests using the content validity index and reliability tests using the split-half method with the Spea...