This report presents UNITY, an innovative digital platform aimed at offering emotional and psychological support to the LGBTIQ+ community in Peru, a group that faces serious challenges due to high levels of discrimination and a shortage of specialized resources. UNITY arises to fill a critical gap in the offer of inclusive services, creating a safe and reliable environment that promotes the well-being of its users. In Perú, where the lack of psychological support services for this community is palpable, UNITY distinguishes itself by providing professional counseling, support groups, educational resources and safe spaces for social interaction. The project is supported by a solid marketing plan, which combines digital strategies and collaborations with local and international organizations. The in-depth interviews carried out have allowed us to capture the main market insights, guiding t...