SMASAC Laboratory is a manufacturing organization that, over its 38 years of existence, has placed its primary focus on its core activity: the production of products for its clients. However, in the pursuit of enhancing competitiveness and productivity within the manufacturing market, it recognized the imperative to adapt to the evolving demands of its customers, for whom being a purpose-driven brand is now of utmost importance. This signifies not only working for economic motives but having a reason for existence and for undertaking its actions, embodying its purpose in the products or services it provides, and in the actions it takes, fostering stronger connections with its customers and collaborators. That's why one of the key internal actions to be undertaken is enhancing its work environment alongside a robust organizational culture, one that inspires its collaborators. Not only sho...