The current thesis stands for the development of the implementation of a plant of pasta enriched with maca to satisfy a determined demand in Peru. Through thirteen chapters, it is reviewed many topics that support the hypothesis of the viability of a business creation dedicated to production and selling of pasta enriched with maca for a period of five years which corresponds to the project's life. In the first chapter called general aspects, it is indicated the reasons and objectives of the current project. Besides, the hypothesis and frames which limit the thesis' scope are stablished. In the next chapter, the study illustrates all related to the business research. Being the most highlighted the market segmentation and calculating of the market share to satisfy. The following chapter named plant's localization allows us to identify both macro and micro level, the most suitable place to ...