This research claims to reveal the image of Latin America in the Moroccan press, specifically in the newspaper Al Ittihad Al Ichtraki. The main purpose of this research is to investigate the associated representation of Latin America of this press by using different methods such as qualitative, thematic, and stylistic. The main objective can be defined as to explain motivations that make the press to lead that representation. The second objective of this study, related to the first, is to study the position of this information. Therefore, during this research analyzing methodology has been used to qualitificate, measure and accomplish by conclusions.

This study proposes an innovative sustainable tourism model that promotes and preserves the Gnawa musical heritage in the Merzouga Desert, Morocco. The research aimed to develop and evaluate a community-based tourism model grounded in Gnawa music, fostering environmental sustainability and local empowerment. The hypothesis was that by integrating Gnawa music, this model would generate sustainable income for communities, strengthen Gnawa’s cultural identity, and significantly reduce the environmental impact of tourism in the area, thereby improving the quality of life of its inhabitants. A mixed approach was employed to achieve this objective, combining quantitative and qualitative methods. Surveys were also administered to tourists and tour operators to collect quantitative data, while in-depth interviews were conducted with key community stakeholders to gather qualitative information....