Purpose. This study examines the presence of female creators and the prominence of female protagonists in Spanish television fiction produced for video-on-demand platforms between 2016 and 2024. The main objective is to identify gender inequalities in audiovisual creation and in the configuration of leading characters, as well as to analyze the relationship between the gender of the creative team and the representation of main characters in the narratives. Methodology. To achieve this, a mixed-methods approach is employed, combining quantitative and qualitative analysis on a sample of n = 222 Spanish series released on streaming platforms. Results and conclusions. The findings reveal a persistent gender imbalance in audiovisual creation, with only 15% of productions being exclusively created by women. In terms of protagonism, although there is a balance between male and female characters...