This project addresses the problem of finding stores specialized in clothing accessories amid the overwhelming offer of products in marketplaces and virtual stores. The laborious search and comparison of products, along with the frustration of not being able to try them before purchasing, affect consumers. Furthermore, entrepreneurial accessories brand owners face obstacles by not finding a suitable online space to display and sell their products, affecting their sales. The innovation proposal focuses on the creation of a marketplace with augmented reality technology, using agile methodologies and Design Thinking. It begins with market and user research, followed by the development of a strategic business plan and the design of the Minimum Viable Product (MVP) for future implementation. The marketplace, as a solution, offers buyers the convenience of finding a variety of products in one ...