This research aims to undersatnd how intrinsic and extrinsic factors can influence consumers’ buying decision on shopping eco-labeled dairy products in order to close the gap between intention and purchase. This research is a quantitative study and uses the theory of reasoned action (TRA) of Ajzen & Fishbein (1980). Data were collected through surveys applied to consumers buying dairy products from a recognised dairy supermarket in Bogotá-Colombia. This work uses logistic regression as a statistical method to subsequently complement the analysis and enhance the results. It also uses exploratory factor analysis, confirmatory analysis, and a structural equation model. Findings show that ecological labels do not generate a positive influence to close the gap between intention and purchase. Manufacturers should strengthen environmental damage knowledge and awareness on dairy products cons...

This research aims to undersatnd how intrinsic and extrinsic factors can influence consumers’ buying decision on shopping eco-labeled dairy products in order to close the gap between intention and purchase. This research is a quantitative study and uses the theory of reasoned action (TRA) of Ajzen & Fishbein (1980). Data were collected through surveys applied to consumers buying dairy products from a recognised dairy supermarket in Bogotá-Colombia. This work uses logistic regression as a statistical method to subsequently complement the analysis and enhance the results. It also uses exploratory factor analysis, confirmatory analysis, and a structural equation model. Findings show that ecological labels do not generate a positive influence to close the gap between intention and purchase. Manufacturers should strengthen environmental damage knowledge and awareness on dairy products cons...