The purpose of Sustainability of the case is to carry out a business analysis and strategic plain for a company in retail sector, within the fast fashion industry which wishes to enter the Peruvian market in 2019. In chapter 1 an analysis of the internal and external diagnosis of the Fast Fashion industry, detailing the business model, the value chain, competitive advantages, strengths and weaknesses in the internal analysis. Additionally, competitive forces, opportunities and threats and a PEST analysis will be detailed. Chapter 2 defines and supports the EFI matrix, EFE and generic strategies. The SWOT matrix, the mission, vision and strategic objectives of the company are introduced. Proposals for global, corporate, business, functional and redefinition strategies of UEN are presented. In the first section of chapter 3 an evaluation of redesign or not redesign of the organizational st...