Integrating the prescriptive and linear approach of NSD with the non-linear approach of service design can enhance value cocreation orientation in service innovation. Then, the objectives of this study are to explore these complementarities, propose an integrated model that enhances value cocreation in service innovation, and evaluate this model. The methodology involved a systematic literature review, focus group, and brainstorming session to propose the model, followed by evaluation through three case studies and expert interviews. As results, the model’s main feature is the development of each service prerequisite through the service design cycle, prescriptively incorporating customer input throughout the service innovation process. Expert interviews and model application indicated that the model achieved its objectives, as the development of each service element was based on a deep...

[Paper aims]: This study aims to identify the occupational risks to which workers in the agricultural sector are exposed during the development of their activities on rural properties. [Originality]: This study’s originality lies in filling a gap in identifying the main risks to which workers in the agricultural sector are exposed. The study identifies which risks they are exposed to in the literature. [Research method]: A systematic review of the literature over the last five years (2017-2021) revealed 56 articles that identified at least one occupational risk to workers in the agricultural sector. [Main findings]: The bibliometric analysis indicated that the studies are divided into agricultural (33.9%) and animal (66.1%) production. Thus, the content analysis indicated that the most frequent agricultural production risk is the chemical risk due to the high use of pesticides and in a...

Universities play a pivotal role in modern society and must lead the way in achieving energy efficiency, directly contributing to the Sustainable Development Goals (SDGs). Like small towns in resource consumption and population mobility, many universities and research centers face significant challenges transitioning to renewable electricity systems. This study aims to (i) map the current scientific literature on renewable energy sources used by universities; (ii) discuss the drivers, barriers, and trends of implementing renewable energy; and (iii) establish a connection with the SDGs. More specifically, the authors conducted a systematic literature review based on three stages: (i) data collection, (ii) bibliometric analysis, and (iii) content analysis. Forty-two articles were obtained and defined as the studied sample. The findings of this review illuminate critical research themes, le...

This study assesses the value capture of a result-oriented Product-Service System offer that constitutes a postharvest solution. Applying the reinforcement learning reward system and general linear models, we identified the Brazilian farmer’s propensities to choose different products and services from the proposed system. Reinforcement learning enables one to understand the choice process by rewarding the attributes selected and applying penalties to those not chosen. Regarding product options, farmers’ most valued attributes were extended capacity, fixed installation, automatic dryer, and CO2 emission control, considering the investigated system. Regarding service options, the farmers opted for maintenance plans, performance reports, no photovoltaic energy, and purchase over the rental modality. These results assist managers through a reward learning system that constantly updates t...

Context: Agile UX methods such as Design Thinking, Lean Startup, and Lean User Experience have been employed to deliver customer value and improve organizational performance. However, there is a lack of studies that assess how these tools are used at different stages of maturity of digital startups. Objective: The present study aims to compare the knowledge of graduated, incubated, and pre-incubated digital startups at university incubators concerning the use of Agile UX methods so that weaknesses and opportunities can be identified to provide co founders and scholars with new strategic insights. Method: Six reduced focus groups were conducted with 14 members of the six selected startups via multiple case studies. Answers were registered by researchers and then analyzed using an inductive process and codification. Results: The results indicated that digital startups had contact with cons...