The present research work aims to present a strategic proposal for marketing communication to influence the purchasing behavior of consumers of the Guadalupe library in the District of Guadalupe, Pacasmayo province. The research problem is referred to the following question: marketing communication strategies will help influence the purchasing behavior of consumers the bookstore Guadalupe in Guadalupe, province of Pacasmayo?; which hypothesis is:A proper mixcommunication strategies of marketing that emphasizes advertising, promotion of sales, merchandising, public relations and direct marketing allow influence the purchasing behavior ofconsumers the bookstore Guadalupe in Guadalupe, province of Pacasmayo, districtas study variables: independent Variable: communication strategies of marketing; and, dependent Variable:Purchasing behavior. Descriptive design, as well as the following method...