The objective of this research was to determine the relationship between financial culture and commercial communication of financial products among the vendors of the Oscar Iván Market, Asentamiento Humano Manuel Cardozo Dávila, district of Belén, year 2023. In this sense, the methodology applied comprised a basic type, quantitative approach, correlational and non experimental design, as well as a sample composed of 131 participants among merchants of the Oscar Ivan Market of Iquitos and independent experts on financial culture and commercial communication with the purpose of applying the data collection instrument, after resorting to the application of a probabilistic sampling. The main results demonstrated the importance of promoting a financial culture (based on financial knowledge, behavior and attitude) in order to foster commercial communication (materialized through nuances suc...