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tesis de maestría
|n the last 10 years having a pet have changed from just kept and feed it to be part of our family as a member. This change in the mind-set of the society develop a paternal bond with them which lead us to go from being just a “pet owner” to become a “pet parent”. In the same way that the adoption and consideration of pets as life companions evolves, the pet care services are increasing in terms of alternatives and sophistication, for example now we have spa for pets, birthday parties, walkers, crematoriums, among others. For pet parents, this means spending more time searching for information in every source available. And on the market side (veterinary mainly), it opens the opportunity for better and new alternatives to offer. To archive this connection between them, we present WAYKI a digital platform that centralizes information of pet care services, allowing it to be managed...