The present investigation raises the economic, financial, technical, market, technological and social viability of the installation of a production plant of a butter based on cashew nut. Cashew butter is an energetic product that contains nutritional benefits such as zero cholesterol, unsaturated fats, protein, high levels of magnesium, iron, zinc, phosphorus. The target market will be sectors A, B and C of Metropolitan Lima of all ages and of both genders. Through the surveys, a purchase intention of 69.80% was identified with an estimated demand for the first year of 46,497.4 kg of finished product that is equivalent to 185,989 jars in 250-gram presentation, reaching a demand of 256,633 jars after five years of useful life of the project. Based on the study of micro and macro location, it was identified that the best option for the location of the plant will be in Lurín in the departm...