Educators have an opportunity to tune in to the search for identity and values of young people pursuing higher education. When students take ownership of an issue it motivates learning. If students want to communicate in new ways, or bring new solutions to social problems, they will see the value of working hard through all stages of the learning process. This can evolve into a shared interest in determining how to address social problems, students develop a passion for implementing unique solutions that are the result of design thinking, interdisciplinary practice, and global awareness. Who they become is now linked to what they know.