If there is one thing we can be sure about the COVID-19 pandemic, it is that it caused an irruption of such magnitude throughout the world that the resonances of the multiple and varied changes it generated have yet to be seen. In relation to communication processes, the demand for information in real time increased and the media took center stage, especially in an initial period when the possibilities of intersubjective contrasts between people were diminished by the confinements. But this was not a constant: as the pandemic spread over time, it lost its novelty character and went from center stage to backdrop in media coverage. This research describes the thematic shifts and the predominant frames that La Nación, Clarín (in its digital versions) and Infobae deployed in their coverage of the pandemic between 2020 and 2022. Framed in the contributions of the agenda setting and framing ...