This paper will detail how the relaunch of the Peruvian women's clothing brand “Maxia” will take place, in which the brand will make a 180-degree turn, from branding to style and quality of each garment. This objective will be achieved by attracting and retaining new customers, to whom we will show a line of timeless clothing in order to place ourselves in their top of mind. In addition, we will establish a cost-benefit relationship, justified in the quality of our garments that will meet and / or exceed the expectations of our customers. We are committed to being a brand that combines comfort with versatility and elegance from garments with simple designs that can be adapted to the personality and needs of the end consumer, betting on a new image that will reveal these qualities. Once "Maxia" is positioned in the virtual fashion market in Peru, it will seek to reach more people thro...