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tesis de grado
Publicado 2020
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The beauty market is one of the most competitive in the United States with around $17.7 billion in annual revenue, of which 45% belongs to the skin care market. Within the skincare category, the essential oil market is valued at $6.4 billion and is expected to reach $7700 by 2020, approximately 200 types of essential oils are sold in the United States. The largest exporter of essential oils is France, with a market share of 18.3%, followed by China and the United States with 13.54% and 12.21% respectively. The United States is not only one of the leading exporters of essential oils, but also the first importing country, with 23.5% of the total imported, followed by France with 22%. Trends in skin care are shifting towards a natural and guided approach to skin prevention and protection, today's consumer is educated and informs more about the content and provenance of the products he uses,...