The research work has an objective of determining the relationship between cultural identity and tourist awareness in the Native Community of Boras de San Andrés – Río Momón, 2023, in which an applied type study was used, descriptive-correlational level with a non-experimental design, opting for a population of 120 heads of family, to whom a questionnaire of questions was used to collect information. According to the results obtained, the level of cultural identity is medium (32%), since the person sometimes feels proud of their ethnic group and knows the role it plays in their life, in addition to participating in activities to promote their traditions. . Regarding the level of tourist awareness, it is medium (30%), since sometimes there is friendly treatment to tourists and the tourist resources of the region are promoted. They also occasionally participate in conservation actions...