Around social networks, contradictions can be established with which one lives: individual identity versus social identity, exhibitionism versus privacy and satisfaction versus evasion, among others. Between both extremes there are shadows in the form of misinformation processes, a naive vision of the influence of social networks or lack of awareness about its repercussions, which prevent young people from integral development. It is necessary to identify factors involved in the flow and directionality of these contradictions. The study presented follows a quantitative research design, of a non-experimental, transversal, descriptive, inferential and correlational nature. The technique used was the survey and the instrument used was a questionnaire composed of sociodemographic questions and six scales: Motivation-avoidance, motivation-self-expression, satisfaction-addiction, privacy on so...