The digitalization of the women's magazines has brought with it the use of a multitude of Web 2.0 resources. The latest to appear are the social actors that, since 2006, have become the new spaces for the women's press to meet with readers. In this study we wanted to analyze, through content analysis, how the five main Spanish women's magazines Vogue, Elle, Telva, Woman and Marie Claire behave in the three social networks that are common to all of them: Facebook, Twitter and Instagram. Although each social network has its own specificities, we did not find any real communities of readers or two-way interactivity on the part of the publications.  Nor have we noticed their presence in new social networks such as Tik Tok or Twitch where there is a younger audience and with which they should get involved as soon as possible.

Social applications and new narratives in digital journalism have revolutionized not only the way in which the profession is exercised, but also the way in which consumers access information. Four different generations of journalists from different media in the Basque Country have answered a questionnaire about their use of the main social tools such as Twitter, Facebook, Instagram and LinkedIn. They have also responded to the degree of importance they give to the new narratives, intersection of storytelling with multimedia resources, and to the data visualization that helps so much in telling these narratives. Results with responses from more than 500 professionals show a large generation gap a large generational and gender gap between younger professionals and older female journalists. The disuse of these tools by professionals over 60 years of age stands out, with routines that are mo...

The digitalization of the women's magazines has brought with it the use of a multitude of Web 2.0 resources. The latest to appear are the social actors that, since 2006, have become the new spaces for the women's press to meet with readers. In this study we wanted to analyze, through content analysis, how the five main Spanish women's magazines Vogue, Elle, Telva, Woman and Marie Claire behave in the three social networks that are common to all of them: Facebook, Twitter and Instagram. Although each social network has its own specificities, we did not find any real communities of readers or two-way interactivity on the part of the publications.  Nor have we noticed their presence in new social networks such as Tik Tok or Twitch where there is a younger audience and with which they should get involved as soon as possible

The digitalization of the women's magazines has brought with it the use of a multitude of Web 2.0 resources. The latest to appear are the social actors that, since 2006, have become the new spaces for the women's press to meet with readers. In this study we wanted to analyze, through content analysis, how the five main Spanish women's magazines Vogue, Elle, Telva, Woman and Marie Claire behave in the three social networks that are common to all of them: Facebook, Twitter and Instagram. Although each social network has its own specificities, we did not find any real communities of readers or two-way interactivity on the part of the publications.  Nor have we noticed their presence in new social networks such as Tik Tok or Twitch where there is a younger audience and with which they should get involved as soon as possible