The present work aims to evaluate the feasibility of a discount and benefits centralization platform for the food & beverage industry. At the moment, there is a huge amount of discounts all over traditional channels (coupons, flyers, etc) and digital channels (each company has its own platform). This causes confusion on consumers, given that companies expect them to download and access several platforms each time they want to look up for discounts at the moment they plan to have a meal. To solve this problem, we analyze the creation of a discount and benefits centralization platform that generates value on both sides of the value chain. First, consumers will have direct and simple access to all the benefits in which they are entitled to (clubs, banks, etc) combined with other tools (Geolocalization, categorization, etc) they will have gain savings. By the other side we have companies tha...