The present investigation deals with the problem of cross-border consumers facingthe current and growing globalization of direct and virtual commerce. Likewise, itshows us which are the main difficulties that have arisen both in the previous stagesof the consumer relationship, and at the same moment in which the relationshipis formed as well as in the post-sale; given the potential distance between consumerand supplier, the different applicable laws and the competent authority to processa claim. Many of these problems have not yet been resolved, definitively, by the authoritiesof consumer protection in the world and there are many international organizationsthat recommend the adoption of various policies and standards thataim to mitigate, correct or seek solutions for these problems, all of which are still inthe extra process and auto composition level since the consumer protection autho...