The coca leaf has many uses in the Peruvian culture. Although there are legal usages, people employ coca for illicit business. The most infamous illegal use is cocaine production. The cocaine business is highly profitable, but it harms human health. Then, what are the determinants of cocaine price? The current analysis aims to get the variables with the capability to explain the cocaine prices in Peru. The period analyzed is 2003-2019. The study gathered variables from DEVIDA and UNDOC databases. The Lasso technique selected the variables with the best capability to predict cocaine price. Those variables were: ENACO acquisition, coca seizures, and coca crops. OLS, VAR, and Granger analyses employed those variables to analyze the relationship between them. According to the OLS analysis, both ENACO acquisition and coca crops had adverse effects on cocaine prices, while coca seizures were p...