1
tesis de grado
Publicado 2019
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The purpose of this research is to develop a strategic plan for a Peruvian company with international participation and with a solid position in the agribusiness and aquaculture sectors. To carry out this proposal, the current and future situation of the sector at national and international level will be analyzed, the internal and external context for the company will also be examined in order to obtain strengths, weaknesses, threats and opportunities. Subsequently, the strategic objectives will be redefined and along with it the business, corporate and functional strategies will be formulated to achieve the proposed goals. With respect to the strategic implementation of the plan, the redesign of the organizational structure will be considered and a control methodology will be aligned with a strategic map and an integrated scorecard. Finally, you will find the conclusions and recommendat...