The Internet increasingly radiates its essentialness in relationships, and in the different areas and activities of people. However, as we make a greater use of it, we expose our personal data to be stored and processed by third parties for commercial purposes. This is made possible by a tool that is present in most of the websites we browse on a daily basis: cookies.In this article, the author assesses the risks involved in the use of cookies for advertising purposes without an adequate legal framework. Furthermore, he analyzes the prevention and  precautionary mechanisms to follow in order to ensure a balance that respects the rights of users.

Contracting through digital intermediation platforms has experienced spectacular and continuous progress in recent years. One of the main problems that consumers face in this field is the precise identification of the person with whom they establish the exchange relationship, since, relatively frequently, the intervention of the platform itself confuses the user about of the real identity of the person with whom a certain good and/or service is truly contracted or acquired. In this work, the author analyzes the new informative duties imposed in this sense on platforms in the European community framework, essentially aimed at offering a greater degree of consumer protection, and among which the precise identification of the person with whom you contract, such as their status as a merchant or not, which is especially relevant for the purposes of the eventual application of consumer protect...

The Internet increasingly radiates its essentialness in relationships, and in the different areas and activities of people. However, as we make a greater use of it, we expose our personal data to be stored and processed by third parties for commercial purposes. This is made possible by a tool that is present in most of the websites we browse on a daily basis: cookies.In this article, the author assesses the risks involved in the use of cookies for advertising purposes without an adequate legal framework. Furthermore, he analyzes the prevention and precautionary mechanisms to follow in order to ensure a balance that respects the rights of users.

The Internet increasingly radiates its essentialness in relationships, and in the different areas and activities of people. However, as we make a greater use of it, we expose our personal data to be stored and processed by third parties for commercial purposes. This is made possible by a tool that is present in most of the websites we browse on a daily basis: cookies.In this article, the author assesses the risks involved in the use of cookies for advertising purposes without an adequate legal framework. Furthermore, he analyzes the prevention and  precautionary mechanisms to follow in order to ensure a balance that respects the rights of users.