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tesis de grado
Publicado 2021
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The research project contained in this document is focused on determining the feasibility of the installation of a vacuum-packed shredded smoked turkey production plant in Peru. In regards of the product, it will be displayed to the final consumer in 250 gram bags carrying a label with the product’s information; however, its distribution towards the retailer will be in boxes containing 50 bags each. The market considered for this project is located in metropolitan Lima and has been segmented based on the final consumers ages, between 15 and 44, and their districts of residence, those being zones 6, 7 and 8. As a result of this market segmentation, the project’s demand was calculated from 2020 until 2024; and its peak will be reached during the final year, 98,947 boxes of finished product. As to location planning, the most convenient location for the facilities was discovered to be th...