The present research work was prepared with the purpose of analyzing the marketing mix variables and the positioning posed as a problem. What is the relationship between the marketing mix and the positioning for the URPI YURIANA EIRL craft brewery in Huamachuco - 2017? and having as a hypothesis that the marketing mix has a direct relationship in the positioning of the URPI YURIANA E.I.R.L. in Huamachuco, 2017. A field investigation of a correlational descriptive level with two variables was carried out, data collection was done through the quantitative technique of the survey, which was applied to the company's customers. It was concluded that the marketing mix has a direct relationship in the positioning of the URPI YURIANA E.I.R.L. in Huamachuco, 2017 at a level of significance of the “p” value of Chi-square less than 0.05. From the marketing mix used by the Cervecería Artesanal ...