The purpose of this article is to identify the role of media technology development in the economy. In this study, 30 experts in the field of media were used as a sample. The research method is qualitative. Since in this research, there was a need to address the depth of the subject and a deep and comprehensive understanding of media experts, for this reason, the interview method was used. In order for the interviews to have a specific structure, semi-structured interviews have been used. Data were also analyzed through content analysis using maxqda software. In this study, 23 effective factors that determine the positive and negative role of media technologies in the economy were identified, including: information production and increasing economic knowledge, more employment, consumer welfare, reducing economic inequality, reducing political risk, increasing Economic security and effici...

The purpose of this article is to identify the role of media technology development in the economy. In this study, 30 experts in the field of media were used as a sample. The research method is qualitative. Since in this research, there was a need to address the depth of the subject and a deep and comprehensive understanding of media experts, for this reason, the interview method was used. In order for the interviews to have a specific structure, semi-structured interviews have been used. Data were also analyzed through content analysis using maxqda software. In this study, 23 effective factors that determine the positive and negative role of media technologies in the economy were identified, including: information production and increasing economic knowledge, more employment, consumer welfare, reducing economic inequality, reducing political risk, increasing Economic security and effici...