This study describes the social representation of indigenous people and analyzes the existence of differential positioning according to subtle and blatant prejudice levels. Participants (N = 304 residents from Buenos Aires, aged 18-41) answered the word association technique and the subtle and blatant prejudice scale towards indigenous people. The analysis of the word association’s rank and frequency indicated an anachronistic representation of indigenous people that places them outside culture. One-way Correspondence Factorial Analysis showed that participants with low and medium levels of subtle prejudice considered indigenous people as Argentinean and attribute their current situation to the massacre they suffered in the past. Participants with high levels of subtle prejudice devalued them and did not consider them as Argentine.

El objetivo de este trabajo es describir la representación social de los indígenas e indagar la existencia de posicionamientos diferenciales según los niveles de prejuicio sutil y manifiesto. Participaron 304 hombres y mujeres residentes en Buenos Aires (18 a 41 años) a quienes se les administró la técnica de asociación de palabras y la escala de prejuicio sutil y manifiesto hacia los indígenas. El análisis del rango promedio y la frecuencia de las asociaciones de los participantes pusieron de manifiesto una representación anacrónica de los indígenas. Además, mediante un análisis factorial por correspondencia simple se puso de manifiesto que los participantes con niveles bajos y medios de prejuicio sutil, piensa a los indígenas como argentinos y vinculan su situación actual a la masacre que sufrieron en el pasado. Por su parte, los participantes con altos niveles de preju...

This study describes the social representation of indigenous people and analyzes the existence of differential positioning according to subtle and blatant prejudice levels. Participants (N = 304 residents from Buenos Aires, aged 18-41) answered the word association technique and the subtle and blatant prejudice scale towards indigenous people. The analysis of the word association’s rank and frequency indicated an anachronistic representation of indigenous people that places them outside culture. One-way Correspondence Factorial Analysis showed that participants with low and medium levels of subtle prejudice considered indigenous people as Argentinean and attribute their current situation to the massacre they suffered in the past. Participants with high levels of subtle prejudice devalued them and did not consider them as Argentine.