In the present context, all business activities need to reach, in addition to economic and environmental viability, social legitimacy. The numerous conflicts sparked by economic activities in different areas of the country clearly demonstrate the critical importance of getting the acceptance of the populations and the local authorities of the area in which the activity is performed. The SMEs of the Gamarra trading center are not oblivious to this reality, and realize that they need to obtain and maintain their social viability in the environment where they operate. While acceptance is not a guarantee of business success, it contributes to create the conditions for the good neighborly relations that facilitate social and environmental management. Given the socioeconomic conditions that characterize this sector, in order to achieve this social viability, SME leaders must keep in mind from ...

In the present context, all business activities need to reach, in addition to economic and environmental viability, social legitimacy. The numerous conflicts sparked by economic activities in different areas of the country clearly demonstrate the critical importance of getting the acceptance of the populations and the local authorities of the area in which the activity is performed. The SMEs of the Gamarra trading center are not oblivious to this reality, and realize that they need to obtain and maintain their social viability in the environment where they operate. While acceptance is not a guarantee of business success, it contributes to create the conditions for the good neighborly relations that facilitate social and environmental management. Given the socioeconomic conditions that characterize this sector, in order to achieve this social viability, SME leaders must keep in mind from ...