The main objective of this project is to propose a new parking alternative to Lima drivers that enables lowering the existing problems due to the current supply shortage in this field as well as the expensive prices established by parking companies. For this reason, it has been proposed a service that includes the functions of searching, making reservations and payment of parking spaces in homes through the application using only a credit card. By the preferential factor method, Lima is determined as the city where the project will be developed. Also, the market study will be carried out by conducting surveys and focus groups. In addition, the demand for the project was determined, with a segmented demand of 114,748 users in search of parking in the first year, over which 18% of the market share would be covered. Finally, the Focus generic strategy and the market penetration pricing stra...