1
tesis de grado
Publicado 2023
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The protein bar based on Cushuro (Nostoc Sphaericum) is a product for mass consumption whose main benefit is the high content of proteins, iron, calcium, potassium, B1, B2, B5 and B8 which is a super food which helps to muscle recovery as well as being anti-anemic and strengthening the immune system. The purpose of this pre-feasibility study is to demonstrate that the project has the market, technological, economic-financial and social viability of a plant that produces and markets protein bars based on Cushuro in 100 grams presentation. The proposal of this business is based on having a purchase intention of 58.50% (the survey was carried out in Metropolitan Lima in sectors A and B from 18 to 45 years), which allows knowing the demand for the first year 72 814 in kilograms to a demand of 76 071 kilograms in the last estimated year For the location of the plant, construction in Metropoli...